What are the American Advertising Awards?

The American Advertising Awards, previously known as the ADDYs®, are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local awards competitions. The mission of the American Advertising Awards is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local AAF Dubuque American Advertising Awards is the first of a three-tiered national competition. Concurrently all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, AAF Dubuque winners compete against other winners in one of 15 District competitions. District winners are then forwarded to the third tier, the National American Advertising Awards competition. Entry in your local American Advertising Awards is the first step towards winning national recognition.

How are the American Advertising Awards determined?

Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a Gold AAAward is recognition of the highest level of creative excellence, judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive Silver AAAwards. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Who can enter?

The American Advertising Awards are open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing and communication professionals, as well as students studying in these areas.

What do entries cost?

  • Member Single Entry – $60
  • Member Campaign – $70
  • Non-Member Single Entry – $90
  • Non-Member Campaign – $100
  • Student Single or Campaign – $35

Why should I enter?

Entering the American Advertising Awards supports our entire industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, education and consumer awareness.

When can I submit my American Advertising Award entry?

American Advertising Award entries can be submitted online at any time.

Entries must be in by Wednesday, Jan. 18, 2023. No entries will be accepted after this deadline. All entries, including digital submissions, must be submitted virtually. All entry submissions will still need to submit the signed manifest.

When can I drop off my American Advertising Award entry?

American Advertising Awards submissions will all be submitted virtually this year.

If you have a question that isn’t answered here, contact one of our AAAwards Directors: Johanna Talarico at JTalarico@htlf.com or Danielle Stowell at dms@wickedriverevents.com